Iron Graphic · 2023
Roger That Inspirationlabs Corporate Identity
- A' Design Award 2023 in Graphic
- CLIENT: Rebrandt
- Estimated Number of Design Views: 13,557
- Verification code 6C3FCE3596 · Verify this award
Colors
About Roger That Inspirationlabs Corporate Identity
Suicide is the first cause of death among young people in the Netherlands. Rogier Hulst, a valued colleague, and friend of the design team passed away much too young. His mother founded Roger That to offer other young people the opportunity to receive shelter, a listening ear, and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design. Based on the typical logo of Rogier van Hulst, the designer made a system that represents the multi-coloreds and diversity of the youngsters.
About the A' Design Award
Roger That Inspirationlabs Corporate Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Roger That Inspirationlabs Corporate Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Roger That Inspirationlabs Corporate Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
- Tags
- Rogier van Hulst, branding, Roger That, Inspiratielab
- Production Technology
- For the corporate identity is printwork made, and also streetart and digital materials.
- Design Challenge
- To keep the design of Rogier van Hulst alive in this new identity.
- Inspiration
- Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
- Project Duration
- 2 months
- Patents
- 2023 Ruud Winder - Rebrandt
- Image Credits
- 2023 Ruud Winder - Rebrandt