Bronze Graphic · 2024
ReForm Plastic Brand Identity Design
by Giang Nguyen
- Bronze A' Design Award 2024 in Graphic
- CLIENT: ReForm Plastic
- Estimated Number of Design Views: 15,065
- Verification code ECEDD5F18B · Verify this award
Colors
About ReForm Plastic Brand Identity Design
ReForm Plastic is a socially conscious enterprise headquartered in Vietnam, committed to addressing the issue of plastic waste, enhancing the well-being of informal waste workers, and promoting a circular economy through the production of furniture and boards made from recycled plastic waste. The distinctive surface texture of ReForm Plastic boards are intricately woven into the brand identity. As the company continues to manufacture new boards, its brand asset library grows and evolves, generating a dynamic and unified collection of design materials for creative endeavors.
About the Bronze A' Design Award
ReForm Plastic Brand Identity Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. ReForm Plastic Brand Identity Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. ReForm Plastic Brand Identity Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
- Tags
- plastic waste, brand identity, social impact, recycled, furnitures
- Design Challenge
- The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
- Inspiration
- The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
- Project Duration
- The project was started in July 2021 and finished in October 2021.
- Image Credits
- Hieu Nguyen