Gold Graphic · 2023
Beijing Happy Valley Illustration Series
by Wu Yao
- Golden A' Design Award 2023 in Graphic
- CLIENT: Lichexg Technology
- Estimated Number of Design Views: 95,958
- Verification code CCDD3850A9 · Verify this award
Colors
About Beijing Happy Valley Illustration Series
The two illustrations attempt to combine multiple styles such as New Chinese style and Pop. The project has too many elements and designers hope to put these elements in a reasonable and harmonious way within the same visual system. The other design style is bolder with more vivid color contrast on top of ensuring the completeness of the picture bringing greater visual impact to people. Designers made many attempts to visualize and reshape the two classic mythological stories of Qi Tian Da Sheng and Nezha Naohai and integrate them together.
About the Golden A' Design Award
Beijing Happy Valley Illustration Series is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Beijing Happy Valley Illustration Series is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Beijing Happy Valley Illustration Series creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Press Kit
- Unique Properties
- The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
- Tags
- Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
- Production Technology
- Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
- Design Challenge
- How to put the three pictures together harmoniously
- Research
- First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
- Inspiration
- This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
- Project Duration
- The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
- Operation Flow
- The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley