Iron Graphic · 2022
Stadium SC Freiburg Wayfinding System
- A' Design Award 2022 in Graphic
- CLIENT: Teamgeissert
- Estimated Number of Design Views: 12,251
- Verification code B6407F687C · Verify this award
Colors
About Stadium SC Freiburg Wayfinding System
The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form. It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
About the A' Design Award
Stadium SC Freiburg Wayfinding System is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Stadium SC Freiburg Wayfinding System is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Stadium SC Freiburg Wayfinding System is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats. - Dimensions & Packaging
- Various dimensions according to the neccessities on-site
- Tags
- wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
- Production Technology
- colored alupanels with colored foil
- Research
- All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated. - Inspiration
- The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
- Project Duration
- The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
- Operation Flow
- the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
- Image Credits
- TEAMGEISSERT
