Iron Graphic · 2022
Mao Xin Tea House Visual Identity
by ChingYu Liu
- A' Design Award 2022 in Graphic
- CLIENT: BlackLiuStudio
- Estimated Number of Design Views: 9,666
- Verification code F3B7BB4AD5 · Verify this award
Colors
About Mao Xin Tea House Visual Identity
The Mao Xin tea house was meant to bring out the beauty of oriental tea and it's culture. In particular this teas specialty which is two leaves to every one root. When them combine that with the local tea culture it is very easy to connect it with the Zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
About the A' Design Award
Mao Xin Tea House Visual Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Mao Xin Tea House Visual Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Mao Xin Tea House Visual Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
- Dimensions & Packaging
- Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm - Tags
- Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
- Production Technology
- Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
- Design Challenge
- Finding the right design to attract the attention of a younger generation of new users.
- Research
- Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
- Inspiration
- The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
- Project Duration
- The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
- Operation Flow
- The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
- Patents
- Copyright©2018 Ching-Yu Liu. All rights reserved.
- Image Credits
- ChingYu-Liu, 2021.