Lab Future Construction Event Identity

Press Kit

Unique Properties

Lab Future Construction explores and discusses the imaginative possibilities that will be manifested through construction. The exhibition has been constructed by curators, creators, different works, and visitors and focuses on the conversation between visitors and exhibition rooms. This abandons the idea of a one-way narrative through which information is fed to visitors. The exhibition transforms the differences between visitors and exhibition rooms. The transformed differences entail diversity in perspectives and various possibilities, which are advantages that can be used to further help construct this project’s new language.

Dimensions & Packaging

Designers extended the concept to the exhibition venue, website, and catalog. Continuation of the spirit of LFC. Circulation, Co-construction and Constructing are the concepts of the exhibition. With the design of more entrances and exits, more people can be absorbed. It also expresses the spirit that communicates with each other regardless of region. As to online, added the participatory design.

Tags

possibility, construction, communication, outer space, sign, symbol, language

Production Technology

The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru Wen, which will be used to communicate with other planets in outer space.

Design Challenge

This time the theme is related to the text language system, any language system is a complex and rigorous logical composition. At that time, thinking about what form to interpret the language of the universe and what rules to make, is the most difficult part. Through the understanding and observation of the origin Earth's text, the unknown symbols on the slate are translated into design language sinks, which develop the Hou-Ru wen language that appears.

Research

In terms of the visual elements, the construction of Hou-Ru Wen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms. The overall design referred to the layout of Sumer’s cuneiforms so that the writings are aligned with the bottom, which was also applied to all the visual identities.

Inspiration

With the development of the global network, the distances and languages on Earth are no longer barriers as to communication with outer space. Therefore, the next subject established will be communication from the outer space. The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space.

Project Duration

The project started in January 2021 in Taiwan and finished in May 2021 in Taiwan, and was exhibited in Taiwan in May 2021.

Operation Flow

With the appeal of dialogue, the designers reconstructed the current notes, symbols and signs to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space. Each character of Hou-Ru wen has a corresponding sound, which can be converted into a message. Viewers can create their own text board through the electronic input. It can also translate and interpret other people's text boards. While browsing and constructing each other, it is also like digging out pieces of information from the earth.

Image Credits

Image #1: Photographer Zuo-Heng Goon. Image #2: Photographer Zuo-Heng Goon. Image #3: Photographer Zuo-Heng Goon. Image #4: Photographer Zuo-Heng Goon.
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3