Silver Graphic · 2021
Artificial Intelligence In Design Event Marketing Material
by Min Huei Lu
- Silver A' Design Award 2021 in Graphic
- CLIENT: Academy of Art University
- Estimated Number of Design Views: 42,241
- Verification code 4854072002 · Verify this award
Colors
About Artificial Intelligence In Design Event Marketing Material
The graphic design provides a visual representation of how artificial intelligence can become an ally for designers in the near future. It provides insights into how AI can help in personalizing the experience for the consumer, and how creativity sits in the crosshairs of art, science, engineering, and design. Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers.
About the Silver A' Design Award
Artificial Intelligence In Design Event Marketing Material is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Artificial Intelligence In Design Event Marketing Material is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Artificial Intelligence In Design Event Marketing Material is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
- Dimensions & Packaging
- Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2" - Tags
- Artificial Intelligence, Design, Technology
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
- Design Challenge
- The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
- Research
- The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
- Inspiration
- According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
- Project Duration
- The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
- Operation Flow
- Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
- Image Credits
- Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu