Bronze Interior · 2021
Showni Clothing Boutique
by Nianwei Zhu
- Bronze A' Design Award 2021 in Interior
- CLIENT: U-Guide Architectural Design Atelier
- Estimated Number of Design Views: 9,754
- Verification code 2B1E12ADFD · Verify this award
Colors
About Showni Clothing Boutique
Showni is a clothing boutique interior of 108 square meters located in Suzhou. An arc structure of irregular curves is placed at the center of the rectangular plan and holds the display area for key products. Large French windows and a half-moon-shaped doorway open the shop to the street and bring daylight inside. Red air conditioning hoses are suspended overhead as a visual guide and contrast with the white surfaces. Terrazzo floor tiles replace ground terrazzo to limit cost, while acrylic display booths and transparent shelves keep the space light.
About the Bronze A' Design Award
Showni Clothing Boutique is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Showni Clothing Boutique is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Showni Clothing Boutique splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
- Dimensions & Packaging
- The area is 108 sqm.
- Tags
- Retail, Interesting, Boutique, Display, Clothing
- Production Technology
- Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
- Design Challenge
- The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
- Research
- The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
- Inspiration
- The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
- Project Duration
- The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
- Operation Flow
- The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
- Image Credits
- Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.
