Iron Graphic · 2021
La Pause Parisienne Visual Identity
- A' Design Award 2021 in Graphic
- CLIENT: Made for you
- Estimated Number of Design Views: 10,986
- Verification code 0DE39A862E · Verify this award
Colors
About La Pause Parisienne Visual Identity
La Pause Parisienne is a visual identity created for a floating event space in Paris. The letters of the name are formed as tree leaves, and a serif typography with curved leaf shapes gives an elegant and gentle character. The letter U reads as a pause symbol and as an empty space within the word, framed by a crown of leaves. Greenery and plant images surround the logo to strengthen the presence of nature. The identity matches the floral decoration of the renovated 460 square metre venue, which hosts meetings and events by day and by night.
About the A' Design Award
La Pause Parisienne Visual Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. La Pause Parisienne Visual Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. La Pause Parisienne Visual Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Image Credits
- Illustrator: Anna Cesa