Silver Graphic · 2021
Wolffstrunk Corporate Identity
- Silver A' Design Award 2021 in Graphic
- CLIENT: Gerhard Wolff – Wolffstrunk
- Estimated Number of Design Views: 39,383
- Verification code AE2F2ED4D7 · Verify this award
Colors
About Wolffstrunk Corporate Identity
Wolffstrunk is a corporate identity created for a brand of fruit schnapps and fruit liqueurs produced in a private distillery. Graphic reduction and precision characterize the visual identity. A simplified figure of a wolf serves as the design mark of the corporate design system, and the stylized shape of a drop is added to the figure. A movable head gives the mark a humorous character and allows dynamic layouts. The system includes a composite mark, business documents, bottle labels, posters, postcards, a brand book and a short website animation.
About the Silver A' Design Award
Wolffstrunk Corporate Identity is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Wolffstrunk Corporate Identity is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Wolffstrunk Corporate Identity is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Image Credits
- #1-#5 Karen Cuthbert, 2020
