由設計師 Pierre Delebois - forceMAJEURE Design 創作嘅 Buchanan's Red Seal 威士忌酒樽包裝 係備受推崇嘅 2020 A' Design Award 金獎 得獎作品，獲獎類別為 包裝設計。
金包裝· 2020
Buchanan's Red Seal 威士忌酒樽包裝
由 Pierre Delebois - forceMAJEURE Design
客戶: Diageo
包裝 類別嘅 A' Design Award 金獎 得獎者
經驗證嘅獲獎者
驗證設計 #99305 嘅獲獎狀態設計
關於 Buchanan's Red Seal 威士忌酒樽包裝
Buchanan's Red Seal 係一款調和威士忌嘅包裝設計。設計涵蓋全新酒樽結構、標籤同禮盒。酒樽線條柔和圓潤，襯托住置於正面中心嘅紅色封蠟印章。Buchanan's 家族徽章以浮雕形式壓喺玻璃樽背面，透過正面可以清楚睇到個徽章。封印旁邊仲有一個浮雕簽名。琥珀色玻璃喺樽底漸變成綠色調，係成個系列共有嘅特色。禮盒好似一本書咁打開，展示入面嘅酒樽。
榮譽認可
關於A' Design Award 金獎
Buchanan's Red Seal 威士忌酒樽包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Buchanan's Red Seal 威士忌酒樽包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Buchanan's Red Seal 威士忌酒樽包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- 尺寸同包裝
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - 標籤
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- 生產技術
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- 設計挑戰
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- 靈感
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- 團隊成員
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - 圖片來源
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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