由設計師 Xiaomi 創作嘅 India Packaging 產品包裝係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2020

India Packaging 產品包裝

由 Xiaomi

客戶: Xiaomi

包裝類別嘅 A' Design Award 銀獎得獎者

31,594

經驗證嘅獲獎者

驗證設計 #92159 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 India Packaging 產品包裝

India Packaging係一套為印度市場銷售嘅消費電子產品系列而設計嘅包裝系統。呢個設計採用橙黑對比嘅配色方案,增強視覺衝擊力,同時呼應品牌主色。每個包裝盒都有一個專屬區域承載品牌標識,令唔同類別同尺寸嘅產品之間都能夠保持一致嘅風格。包裝正面設有清晰嘅結構,展示關鍵產品資訊、宣傳標語同主要賣點。每個盒都以紙張製成,經模切同摺疊成型。

榮譽認可

關於A' Design Award 銀獎

India Packaging 產品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計India Packaging 產品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。India Packaging 產品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
尺寸同包裝: dimension height 30-120, Length 50-95, width 32-50mm
標籤: electronic, orange, colorful, technology
生產技術: material: Paper Structure: paper die cut and fold to box.
設計挑戰: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
研究: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
靈感: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
項目時長: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
操作流程: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
專利: Copyrights belong to Xiaomi, 2019
團隊成員: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
圖片來源: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge