由設計師 Zhangyong Hou 創作嘅 Laote Breweries 啤酒包裝係備受推崇嘅 2020 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2020

Laote Breweries 啤酒包裝

由 Zhangyong Hou

客戶: Zhongshihuanmei Design

包裝類別嘅 A' Design Award 鐵獎得獎者

11,200

經驗證嘅獲獎者

驗證設計 #89522 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Laote Breweries 啤酒包裝

Book Text: 老特啤酒廠係為500毫升鋁罐裝精釀啤酒設計嘅包裝。設計以一個細緻嘅徽章為中心,呈現出釀酒世家嘅歷史同傳統。呢個徽章意在展現細心手工釀造嘅工藝,同時引發人對其口味嘅好奇心。精釀啤酒係以小批量方式釀造,而唔係大規模工業生產。喺中國,工業化生產嘅啤酒隨處可見,所以小批量釀造被視為更具價值。罐身採用專色印刷,務求令徽章圖案清晰精準。

榮譽認可

關於A' Design Award 鐵獎

Laote Breweries 啤酒包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Laote Breweries 啤酒包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Laote Breweries 啤酒包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
尺寸同包裝: 500 ml capacity can
標籤: zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
生產技術: Spot color printing on aluminium cans
研究: With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
靈感: Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
項目時長: The project was launched in Dalian in May 2017 and completed in July 2017.
操作流程: With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
團隊成員: zhangyong,hou