Wen Liu and Junyi Xiao 嘅作品 Cong Tai Baijiu 飲品包裝

由設計師 Wen Liu and Junyi Xiao 創作嘅 Cong Tai Baijiu 飲品包裝係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2020

Cong Tai Baijiu 飲品包裝

由 Wen Liu and Junyi Xiao

客戶: He Bei Han Dan Cong Tai Wine Business Co.,Ltd

包裝類別嘅 A' Design Award 銀獎得獎者

30,907

經驗證嘅獲獎者

驗證設計 #88605 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Cong Tai Baijiu 飲品包裝

叢台白酒係為鼠年推出嘅中國白酒紀念包裝設計。主要圖案取材自中國傳統建築嘅門環，以鼠作為十二生肖之首，寓意開啟新一年。內標將老鼠同銅錢嘅形態結合，象徵財富同好運，而外圈就用放射狀圖案營造生動活潑嘅效果。酒瓶以陶瓷製造，帶有大理石紋理，並以水轉印工藝完成。

榮譽認可

關於A' Design Award 銀獎

Cong Tai Baijiu 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Cong Tai Baijiu 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Cong Tai Baijiu 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
尺寸同包裝: The packaging box size is 160mm in length, 130mm in width and 320mm in height.
標籤: Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
生產技術: The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
設計挑戰: The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
研究: In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
靈感: The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
項目時長: The project started in March 2019 and finished in April 2019 in Shenzhen.
操作流程: For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
團隊成員: Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang
圖片來源: Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.