Paul Robb 嘅作品 Light - Discovering Umbria 印刷書籍

由設計師 Paul Robb 創作嘅 Light - Discovering Umbria 印刷書籍係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為印刷設計。

銅印刷· 2020

Light - Discovering Umbria 印刷書籍

由 Paul Robb

客戶: Salt & Pepper

印刷類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #88176 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Light - Discovering Umbria 印刷書籍

在2016年毀滅性地震之後，意大利的翁布里亞地區要求重新調整其通訊位置。該目錄顯示了該地區未知地區的文化財富。每個章節索引頁面的設計重點都是講故事。儘管主要是光和看不見的文化的攝影之旅，但目錄的文本部分已經過處理，可以平衡視覺故事。

榮譽認可

關於A' Design Award 銅獎

Light - Discovering Umbria 印刷書籍是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Light - Discovering Umbria 印刷書籍將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Light - Discovering Umbria 印刷書籍出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
尺寸同包裝: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
標籤: Type/Font Design, Identity design, Catalog, Photography, Typography
生產技術: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
設計挑戰: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
研究: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
靈感: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
項目時長: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
操作流程: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
團隊成員: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
圖片來源: Photography copyright, Paul Robb & Marco Giugliarelli