Xiang Qian, Deng Zhehao and Yao Wenliang 嘅作品 Pony Pack Tea 茶葉禮盒包裝

由設計師 Xiang Qian, Deng Zhehao and Yao Wenliang 創作嘅 Pony Pack Tea 茶葉禮盒包裝係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2020

Pony Pack Tea 茶葉禮盒包裝

由 Xiang Qian, Deng Zhehao and Yao Wenliang

客戶: Rufy Design

包裝類別嘅 A' Design Award 銀獎得獎者

22,865

經驗證嘅獲獎者

驗證設計 #87642 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Pony Pack Tea 茶葉禮盒包裝

Pony Pack Tea 係為高級茶葉打造嘅禮品包裝設計。概念承襲製茶悠久嘅歷史，將傳統工藝保留下嚟，並結合現代化生產管理。表面層疊咗以唔同年代書法風格書寫嘅漢字，寓意品質穿越時間傳承。整套包括一個禮盒同一個以束繩結收口嘅帆布袋。採用簡潔嘅紋理紙張，配以絲網印刷、燙金同壓凸工藝。造型令人聯想起茶柱同茶餅。

榮譽認可

關於A' Design Award 銀獎

Pony Pack Tea 茶葉禮盒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Pony Pack Tea 茶葉禮盒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Pony Pack Tea 茶葉禮盒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
尺寸同包裝: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
標籤: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
生產技術: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
設計挑戰: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
研究: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
靈感: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
項目時長: 2017-2017.9 changsha, hunan province, China
操作流程: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
團隊成員: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
圖片來源: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。