由設計師 Mao Ming and Yao Dabin 創作嘅 Sparkling Juice 飲品包裝 係備受推崇嘅 2020 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2020
Sparkling Juice 飲品包裝
客戶: Beijing Platinum Tiande Trading Co., Ltd.
包裝 類別嘅 A' Design Award 銅獎 得獎者
22,060
經驗證嘅獲獎者
驗證設計 #86414 嘅獲獎狀態設計
關於 Sparkling Juice 飲品包裝
Sparkling Juice係一款氣泡果汁飲品嘅包裝設計。設計將標籤同玻璃樽嘅形狀結合，斜切標籤跟隨樽身嘅弧度延伸，另外加上細小嘅水果標籤標示果汁口味。手繪插畫描繪咗四種動物——火烈鳥、豹、長頸鹿同變色龍——伸手觸及四種水果：青檸、百香果、士多啤梨同荔枝。樽裝容量為290毫升，高20厘米。標籤採用燙銀印刷同壓紋工藝製作。
榮譽認可
關於A' Design Award 銅獎
Sparkling Juice 飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sparkling Juice 飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sparkling Juice 飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- 尺寸同包裝
- 290ml/20cm/Glass bottle/Glass bottle label
- 標籤
- Juice, glass bottle, packaging, illustration
- 生產技術
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - 設計挑戰
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- 研究
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- 靈感
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- 項目時長
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - 操作流程
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- 團隊成員
- Mao Ming
Yao Dabin
Li Qian - 圖片來源
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
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