由設計師 Fanny De Bray 創作嘅 Appetisi 芝士包装係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2020

Appetisi 芝士包装

由 Fanny De Bray

客戶: APPETISI by Granarolo

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #71461 嘅獲獎狀態

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色彩

設計

關於 Appetisi 芝士包装

Appetisi係一款為即切芝士系列而設計嘅包装。呢個系列包括芝士粒、芝士碎同水牛芝士(mozzarella)碎片。每個包装都係用塑膠製成,並設有透明視窗,可以直接見到入面嘅芝士。包装上印製嘅插畫為每款產品塑造獨特形象,同時清楚展示每種芝士嘅食用方式。Appetisi呢個名結合咗三個概念:食慾、小食同實用性。呢個設計將芝士呈現為一種快捷方便嘅小食選擇,產品現於歐洲各大超級市場有售。

榮譽認可

關於A' Design Award 銅獎

Appetisi 芝士包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Appetisi 芝士包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Appetisi 芝士包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
尺寸同包裝: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
標籤: Cheese, personification of cheese, fun, shift, desecration of cheese
生產技術: Plastic packaging with a transparent window to see the cheese.
設計挑戰: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
研究: 1) brand platform
2) Naming
3) Logo
4) Packagings
靈感: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
項目時長: The project started in July 2017 and ended in February 2018.
操作流程: This product is sold in supermarkets in Europe.
Fromage product in France.
專利: Copyrights belong to Fanny de Bray
團隊成員: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
圖片來源: Illustration : Fanny de Bray