Zhou Jingkuan 嘅作品 Royal Enclosure 1619 包裝設計

由設計師 Zhou Jingkuan 創作嘅 Royal Enclosure 1619 包裝設計係備受推崇嘅 2026 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2026

Royal Enclosure 1619 包裝設計

由 Zhou Jingkuan

客戶: Royal Enclosure 1619

包裝類別嘅 A' Design Award 銅獎得獎者

6,395

經驗證嘅獲獎者

驗證設計 #181895 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Royal Enclosure 1619 包裝設計

Royal Enclosure 1619 係一款為鹿茸片而設嘅木製禮盒，鹿茸片係中國傳統嘅滋補品。盒蓋上面安放咗一個金屬龍形印璽，同時亦係開盒嘅鑰匙。要先提起磁吸式嘅龍頭，先可以將木盒向左右兩邊打開。龍頭底部刻有品牌標誌，可以當作印章使用。皇室圖案以現代平面設計手法呈現，令人聯想起清朝嘅皇家獵苑。整個開盒過程為呢個包裝賦予咗一種儀式感。

榮譽認可

關於A' Design Award 銅獎

Royal Enclosure 1619 包裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Royal Enclosure 1619 包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Royal Enclosure 1619 包裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
尺寸同包裝: 238*215*150mm
標籤: Royal Enclosure 1619
生產技術: The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
設計挑戰: The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
研究: The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
靈感: Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have.
項目時長: This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
操作流程: This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
專利: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
團隊成員: Designer: Zhou Jingkuan
圖片來源: Zhou Jingkuan(Creator)