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Wen Liu 嘅作品 Congtai Huofenzi V10 酒瓶包裝

由設計師 Wen Liu 創作嘅 Congtai Huofenzi V10 酒瓶包裝 係備受推崇嘅 2026 A' Design Award 金獎 得獎作品,獲獎類別為 包裝設計。


金包裝· 2026

Congtai Huofenzi V10 酒瓶包裝

由 Wen Liu

客戶: Shenzhen Oracle Creative Design Co.,Ltd.

包裝 類別嘅 A' Design Award 金獎 得獎者

64,014

色彩

設計

關於 Congtai Huofenzi V10 酒瓶包裝

叢台活酚子V10係一款高端白酒嘅包裝設計,亦係活酚子V系列首款以生肖為主題嘅產品。瓶身插畫描繪咗一條蛇被叢台白酒嘅香氣吸引,由遠方而嚟,飲酒之後蛻變昇華。條蛇彎曲成V形,同系列標誌融為一體。蛇身上交織住分子同酵母圖案、稻米以及傳統紋樣。插畫透過花紙燒製工藝呈現喺玻璃瓶上。瓶身尺寸為105乘105乘308毫米。

榮譽認可

關於A' Design Award 金獎

Congtai Huofenzi V10 酒瓶包裝是 A' Design Award 金獎得主,這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作,反映出其設計師的天才、智慧與才幹。預計Congtai Huofenzi V10 酒瓶包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明,帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目,極大地造福並拓展藝術、科學、設計和技術的界限。Congtai Huofenzi V10 酒瓶包裝激起強烈的渴望,喚起激情,鼓勵創造力,令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
尺寸同包裝
105mm×105mm×308mm
標籤
Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
生產技術
Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
設計挑戰
The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
研究
The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
靈感
Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
項目時長
Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
操作流程
The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
團隊成員
Wen Liu
Rui Zhou
Zhuowei Zhang

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