Liandong Zhang and Xueqian Zhang 嘅作品 Yanghe Naked Bottle Liquor 白酒樽包裝

由設計師 Liandong Zhang and Xueqian Zhang 創作嘅 Yanghe Naked Bottle Liquor 白酒樽包裝係備受推崇嘅 2025 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2025

Yanghe Naked Bottle Liquor 白酒樽包裝

由 Liandong Zhang and Xueqian Zhang

客戶: Jiangsu Yanghe Distillery Co., Ltd

包裝類別嘅 A' Design Award 金獎得獎者

143,360

經驗證嘅獲獎者

驗證設計 #170767 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Yanghe Naked Bottle Liquor 白酒樽包裝

洋河光瓶酒係一款為中國蒸餾白酒而設嘅包裝設計。水晶玻璃酒樽將經典梅瓶造型同簡潔現代嘅線條結合埋一齊。樽身上嘅羊角結構呼應咗品牌傳統嘅羊形圖案。蝴蝶形標籤得以保留並加以提煉,採用簡樸嘅線條同克制嘅配色組合。樽身嘅藍綠色調喺零售貨架上格外突出。呢個設計旨在賦予光瓶酒更高嘅感知價值同鮮明嘅品牌形象。酒樽尺寸為76乘76乘257毫米。

榮譽認可

關於A' Design Award 金獎

Yanghe Naked Bottle Liquor 白酒樽包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Yanghe Naked Bottle Liquor 白酒樽包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Yanghe Naked Bottle Liquor 白酒樽包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
尺寸同包裝: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
標籤: Yanghe, Naked Bottle Liquor, Classic, Elegant
生產技術: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
設計挑戰: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
研究: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
靈感: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
項目時長: From November 2024 Nanjing, Jiangsu, China
操作流程: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
團隊成員: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
圖片來源: Jiangsu Yanghe Distillery Co., Ltd