Chengdu Wanjiazu Technology Co., Ltd 嘅作品 Moutai Prince 酒樽包裝

由設計師 Chengdu Wanjiazu Technology Co., Ltd 創作嘅 Moutai Prince 酒樽包裝係備受推崇嘅 2025 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2025

Moutai Prince 酒樽包裝

由 Chengdu Wanjiazu Technology Co., Ltd

客戶: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

包裝類別嘅 A' Design Award 金獎得獎者

192,019

經驗證嘅獲獎者

驗證設計 #169050 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Moutai Prince 酒樽包裝

茅台王子係一款500毫升中國白酒嘅包裝設計。樽身底部嘅曲線造型取自芝麻莢，而頂部就模仿盛開嘅芝麻花。T字形嘅樽蓋將芝麻花瓣圖案同五隻仙鶴嘅插畫結合起嚟。樽蓋採用金屬壓花工藝製作，營造出細緻嘅立體質感。樽身底部以絲絨質感修飾，手感舒適。配色方案採用典雅嘅醬色調，配以青銅同鎏金色調。斜貼喺紫藤紫色底上嘅標籤，由金色麥穗圖案圍邊裝飾。

榮譽認可

關於A' Design Award 金獎

Moutai Prince 酒樽包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Moutai Prince 酒樽包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Moutai Prince 酒樽包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
尺寸同包裝: A bottle contains 500ml
標籤: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
生產技術: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
設計挑戰: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
研究: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
靈感: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
項目時長: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
操作流程: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
團隊成員: General Manager and Design Director: Jingan Jia