Huang Yong 嘅作品 Qishan Saozi Noodles 面條包裝

由設計師 Huang Yong 創作嘅 Qishan Saozi Noodles 面條包裝係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2025

Qishan Saozi Noodles 面條包裝

由 Huang Yong

客戶: Qipinfu

包裝類別嘅 A' Design Award 銅獎得獎者

12,050

經驗證嘅獲獎者

驗證設計 #166486 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Qishan Saozi Noodles 面條包裝

岐山臊子麵係一款為中國岐山傳統麵食產品而設計嘅包裝。插畫描繪咗一隻由麵條同蒸氣構成嘅鳳凰,口中叼住一枝辣椒。鳳凰周圍環繞住色彩豐富嘅食材,呼應呢款麵食嘅風味同悠久嘅傳統。鳳凰嘅形象亦令人聯想起同周朝有關嘅當地傳說,將品牌同地域文化緊密聯繫埋一齊。包裝採用白色牛皮紙製作,選用呢種材質係因為佢天然嘅色澤同簡約嘅外觀。字體同標誌部分則採用燙金工藝呈現。

榮譽認可

關於A' Design Award 銅獎

Qishan Saozi Noodles 面條包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Qishan Saozi Noodles 面條包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Qishan Saozi Noodles 面條包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
尺寸同包裝: 14mmx38mmx200mm
標籤: Qipinfu, Saozi noodles, Qishan Saozi noodles
生產技術: The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
設計挑戰: The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
研究: This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
靈感: Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
項目時長: Xi'an, China
操作流程: The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
團隊成員: Huang Yong
圖片來源: Illustrator/Hu Yunfeng