Chuan Zhang 嘅作品 Hong Lou Meng Dream Ten 红楼梦十梦

由設計師 Chuan Zhang 創作嘅 Hong Lou Meng Dream Ten 红楼梦十梦係備受推崇嘅 2025 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2025

Hong Lou Meng Dream Ten 红楼梦十梦

由 Chuan Zhang

客戶: Chuan Zhang

包裝類別嘅 A' Design Award 鐵獎得獎者

10,546

經驗證嘅獲獎者

驗證設計 #164550 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Hong Lou Meng Dream Ten 红楼梦十梦

《红楼梦十梦》係一款为中国传统烈酒白酒设计嘅奢华包装。酒瓶轮廓仿照大观园嘅屋脊线条，取材自经典小说《红楼梦》嘅场景。瓶身四周以层叠排列嘅芭蕉叶纹样装饰，令人联想起层层叠叠嘅裙摆。酒瓶以精细陶瓷制成，并以景泰蓝珐琅工艺——一种中国传统手工艺——进行装饰收尾。对比鲜明嘅色彩令造型更加清晰醒目。瓶身形状方便手持同开启，清晰嘅标签设计亦将产品信息呈现得一目了然。

榮譽認可

關於A' Design Award 鐵獎

Hong Lou Meng Dream Ten 红楼梦十梦是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Hong Lou Meng Dream Ten 红楼梦十梦將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Hong Lou Meng Dream Ten 红楼梦十梦因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
尺寸同包裝: 150*300*115mm
標籤: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
生產技術: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
設計挑戰: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
研究: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
靈感: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
項目時長: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
操作流程: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
團隊成員: Chuan Zhang