由設計師 Ian Wallace 創作嘅 Piernas Largas 葡萄酒包裝係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2025

Piernas Largas 葡萄酒包裝

由 Ian Wallace

客戶: Piernas Largas

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #163685 嘅獲獎狀態

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色彩

設計

關於 Piernas Largas 葡萄酒包裝

Piernas Largas係一款為四款葡萄酒系列而設計嘅包裝。每支酒都有自己嘅名稱、概念同插畫,靈感源自智利年輕人熟悉嘅人物同生活片段。色彩繽紛嘅圖案旨在引發話題,令酒瓶成為社交聚會嘅焦點。每支玻璃樽容量為750毫升,高300毫米,重710克。圖案採用耐用嘅熱縮膜貼上,可承受冷藏環境。設計意圖係為傳統葡萄酒包裝提供一種趣味盎然嘅另類選擇。

榮譽認可

關於A' Design Award 銅獎

Piernas Largas 葡萄酒包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Piernas Largas 葡萄酒包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Piernas Largas 葡萄酒包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
尺寸同包裝: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
標籤: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
生產技術: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
設計挑戰: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
研究: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
靈感: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
項目時長: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
操作流程: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
團隊成員: Freelance Designer: Ian Wallace
圖片來源: Images: Ian Wallace