China Resources Snow Breweries 嘅作品 West Lake Beer 啤酒包裝

由設計師 China Resources Snow Breweries 創作嘅 West Lake Beer 啤酒包裝係備受推崇嘅 2025 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2025

West Lake Beer 啤酒包裝

由 China Resources Snow Breweries

客戶: China Resources Snow Breweries

包裝類別嘅 A' Design Award 銀獎得獎者

29,476

經驗證嘅獲獎者

驗證設計 #163374 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 West Lake Beer 啤酒包裝

西湖啤酒係一款樽裝啤酒嘅包裝設計。設計取材自杭州西湖嘅景色，將斷橋同三潭印月演繹成抽象嘅視覺符號。字體設計結合咗篆書同宋代書法風格。外盒採用燙金工藝同啞光膜處理，帶嚟順滑嘅觸感。酒樽採用高品質綠色玻璃製造，可以阻隔紫外線，有助保存啤酒嘅風味。樽身上面嘅石塔圖案標示每款口味嘅濃度。

榮譽認可

關於A' Design Award 銀獎

West Lake Beer 啤酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計West Lake Beer 啤酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。West Lake Beer 啤酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
尺寸同包裝: product dimensions, 64.5 mm x 64.5 mm x 250 mm
標籤: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
生產技術: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
設計挑戰: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
研究: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
靈感: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
項目時長: The project was designed and developed in December 2022 in Beijing.
操作流程: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
團隊成員: Qiguang Li, Celine Zhou, Xiaowei He