由設計師 Olha Takhtarova 創作嘅 Judinstrom Beer 啤酒包裝 係備受推崇嘅 2024 A' Design Award 鐵獎 得獎作品，獲獎類別為 包裝設計。
鐵包裝· 2024
Judinstrom Beer 啤酒包裝
客戶: SOTB and D
包裝 類別嘅 A' Design Award 鐵獎 得獎者
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經驗證嘅獲獎者
驗證設計 #160960 嘅獲獎狀態設計
關於 Judinstrom Beer 啤酒包裝
Judinstrom啤酒係為加拿大滿地可一間手工啤酒廠設計嘅包裝。包裝採用標準473毫升鋁罐,標籤尺寸為5x8吋,以柔版印刷技術製作。北歐圖案以扁平化圖像插畫同埋帶有直線同角度嘅字體,呈現出現代嘅演繹方式。色彩配搭以深藍色、灰色系同白色為主。簡約嘅版面設計令品牌名稱、啤酒類型同酒精含量清晰易讀,而共通嘅視覺核心元素亦方便日後喺產品系列中加入更多啤酒款式。
榮譽認可
關於A' Design Award 鐵獎
Judinstrom Beer 啤酒包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Judinstrom Beer 啤酒包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Judinstrom Beer 啤酒包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- 尺寸同包裝
- Label size 5 x 8 inches.
- 標籤
- Beer Packaging, Scandinavian design, Label, Craft brewery
- 生產技術
- Standard aluminum can 473 ml, Flexography.
- 設計挑戰
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- 研究
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- 靈感
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- 項目時長
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- 操作流程
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
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