由設計師 Shen Duan 創作嘅 Eco Surecare 內衣包裝係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2024

Eco Surecare 內衣包裝

由 Shen Duan

客戶: Eco Surecare

包裝類別嘅 A' Design Award 鐵獎得獎者

12,098

經驗證嘅獲獎者

驗證設計 #160696 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Eco Surecare 內衣包裝

Eco Surecare係一款為女性內衣而設計嘅包裝。包裝採用簡約嘅視覺風格，配以優雅嘅色調同簡潔有力嘅線條。結構由單一材料製成，毋須用膠水黏合，從而節省物料。盒身側面形成三角形結構，令盒子可以錯位堆疊，減少約五分之一嘅運輸空間。包裝採用可回收同可降解嘅紙張製造。盒內印有健康資訊標籤，打開盒子時即可見到。

榮譽認可

關於A' Design Award 鐵獎

Eco Surecare 內衣包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Eco Surecare 內衣包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Eco Surecare 內衣包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
尺寸同包裝: Width 168mm x Depth 32mm x Height 150mm
標籤: Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
生產技術: ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
設計挑戰: The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
研究: The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($).
Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative.
靈感: ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
項目時長: The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
操作流程: Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
圖片來源: Photographer/Designer Shen Duan