由設計師 Peng Guozhi 創作嘅 Hangzhou Scenery 矿泉水包装係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

Hangzhou Scenery 矿泉水包装

由 Peng Guozhi

客戶: Peng Guozhi Strategic Packaging Studio

包裝類別嘅 A' Design Award 銅獎得獎者

15,348

經驗證嘅獲獎者

驗證設計 #159134 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Hangzhou Scenery 矿泉水包装

《杭州风景》係一款以玻璃樽为载体嘅矿泉水包装系列。玻璃樽宽60毫米、深60毫米、高210毫米，容量318毫升。纤幼嘅造型方便手握，握感舒适。设计采用玻璃樽代替塑料樽，令樽身可以重复使用，减少浪费。标签采用热转印工艺印刷，覆盖玻璃樽嘅大部分表面。插图描绘咗中国杭州嘅地标景致，包括西湖、京杭大运河同西溪国家湿地公园。

榮譽認可

關於A' Design Award 銅獎

Hangzhou Scenery 矿泉水包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Hangzhou Scenery 矿泉水包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Hangzhou Scenery 矿泉水包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
尺寸同包裝: Width 60mm x depth 60mm x height 210mm
標籤: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
生產技術: Use heat transfer printing technology to produce labels on the glass bottle.
設計挑戰: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
研究: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
靈感: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
項目時長: December 2023,launched in Hangzhou, China.
操作流程: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
團隊成員: Peng GuoZhi