由設計師 Chengdu Wanjiazu Technology Co., Ltd 創作嘅 Moutai 1935 酒類包裝 係備受推崇嘅 2024 A' Design Award 金獎 得獎作品，獲獎類別為 包裝設計。
金包裝· 2024
Moutai 1935 酒類包裝
由 Chengdu Wanjiazu Technology Co., Ltd
客戶: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
包裝 類別嘅 A' Design Award 金獎 得獎者
2,814,292
經驗證嘅獲獎者
驗證設計 #153916 嘅獲獎狀態設計
關於 Moutai 1935 酒類包裝
茅台1935係一款來自貴州省嘅中國蒸餾白酒包裝。玻璃樽以紅色為底,配上浮雕圖案,以金色描繪茅台鎮鹽商同酒業貿易嘅場景。圖案設計靈感源自中國傳統風俗畫。樽肩位置壓印咗三圈金色漣漪紋。浮雕表面經過釉面噴塗處理,提升咗握感同觸感。鋅合金樽蓋採用斷齒式結構作為防偽措施。禮盒採用可回收兼可生物降解嘅紙板製造。
榮譽認可
關於A' Design Award 金獎
Moutai 1935 酒類包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Moutai 1935 酒類包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Moutai 1935 酒類包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
- 尺寸同包裝
- product dimensions,230 mm x 85 mm x 85 mm
- 標籤
- Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
- 生產技術
- The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure. - 設計挑戰
- The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
- 研究
- After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
- 靈感
- The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
- 項目時長
- The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
- 操作流程
- The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
- 團隊成員
- Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)
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