Wallrus Design Studio 嘅作品 Waggner Coffee 咖啡包装

由設計師 Wallrus Design Studio 創作嘅 Waggner Coffee 咖啡包装係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2023

Waggner Coffee 咖啡包装

由 Wallrus Design Studio

客戶: Wallrus Design Studio

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #151041 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Waggner Coffee 咖啡包装

Waggner咖啡係一個德國咖啡品牌嘅包装设计。包装袋上绘有以线条风格描绘嘅德国传统木窗图案,品牌标志置于正中央。标志图案描绘一只鹿坐喺屋入面饮咖啡,背后有一盏灯光,寓意嗰啲夜晚熬夜饮咖啡嘅人。设计采用凹版印刷技术,印制喺尺寸为100 x 70 x 280毫米嘅镀金属咖啡袋上。设计目的係令品牌喺琳琅满目嘅货架上更易被识别。

榮譽認可

關於A' Design Award 鐵獎

Waggner Coffee 咖啡包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Waggner Coffee 咖啡包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Waggner Coffee 咖啡包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
尺寸同包裝: Width 100 mm x Depth 70 mm x Height 280 mm
標籤: Coffee, Packaging, German product, Wallrus
生產技術: This product is rotogravure-printing on metalized coffee pouch.
設計挑戰: Attention to the origin of the brand and the use of familiar forms for the packaging audience
研究: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
靈感: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
項目時長: The project started in January 20221 in Iran and finished in April 2021 in Iran.
操作流程: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
專利: Mockup: Wallrus Design Studio
團隊成員: Creative Director: Matin Mirzaei
圖片來源: Mockup: Wallrus Design Studio