由設計師 Weiche Wu 創作嘅 Reshock Coffee 產品包裝係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2023

Reshock Coffee 產品包裝

由 Weiche Wu

客戶: Reshock Coffee

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #150344 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Reshock Coffee 產品包裝

Reshock Coffee是來自嘉義縣的台灣品牌。創辦人精選阿里山種植的優質咖啡豆，並介紹給世界。 Reshock Coffee的設計靈感來自於山間日出美景。該標誌闡釋了這種美麗氛圍的氛圍。禮盒呈現了日出表情的旅程，內包裝展示了這片大地的自然和文化元素。打開包裝盒，您不僅可以品嚐到優質的咖啡，還可以體驗山上日出的美妙時刻。

榮譽認可

關於A' Design Award 銅獎

Reshock Coffee 產品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Reshock Coffee 產品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Reshock Coffee 產品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
尺寸同包裝: 420 mm x 200 mm x 40 mm
標籤: coffee, packaging design, sunrise, Ali Mountain, Taiwan
生產技術: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
設計挑戰: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
研究: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
靈感: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
項目時長: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
操作流程: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
專利: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
團隊成員: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
圖片來源: Photographer: Weiche Wu