由設計師 Kota Sagae - Saga Inc 創作嘅 Shochu X 包裝設計係備受推崇嘅 2023 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2023

Shochu X 包裝設計

由 Kota Sagae - Saga Inc

客戶: Shochu X

包裝類別嘅 A' Design Award 金獎得獎者

40,771

經驗證嘅獲獎者

驗證設計 #149895 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Shochu X 包裝設計

專為 Shochu X 品牌重塑而設計，該公司從現代角度為日本九州地區生產的傳統烈酒燒酒創造新價值。重點是該品牌不僅提供酒精飲料的價值，還重視與文化和生活方式的關係。採用西方烈酒如瓶形和標籤，但加入日式圖案和極簡美學的圖形設計，表達東西方文化的融合和全球公民的生活。透過這款燒酒與社會建立連結的幸福。

榮譽認可

關於A' Design Award 金獎

Shochu X 包裝設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Shochu X 包裝設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Shochu X 包裝設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
尺寸同包裝: Bottle size: Φ85mm, H175mm
標籤: Japanese-style, minimal, luxury, fusion, lifestyle
靈感: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
團隊成員: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
圖片來源: Saga inc.