Wei Li - Orange One 嘅作品 Spicy Shrimp Soybean Sauce 醬料包裝

由設計師 Wei Li - Orange One 創作嘅 Spicy Shrimp Soybean Sauce 醬料包裝係備受推崇嘅 2023 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2023

Spicy Shrimp Soybean Sauce 醬料包裝

由 Wei Li - Orange One

客戶: Shenzhen Orange One Advertising Design Co., Ltd

包裝類別嘅 A' Design Award 金獎得獎者

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經驗證嘅獲獎者

驗證設計 #149029 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Spicy Shrimp Soybean Sauce 醬料包裝

香辣蝦醬豆豉醬係一款為蝦醬而設嘅包裝設計。有別於同類產品用強烈搶眼嘅色彩，呢個包裝採取簡約自然嘅風格。外包裝以書法「蝦」字作為主要圖形元素，內罐則貼上簡潔線條插畫嘅標籤。柔軟嘅魚簍造型令產品帶有溫暖自然嘅特質。成套包裝完全冇用不可降解嘅塑膠，減少對河流同土壤嘅傷害。呢個設計亦都希望提升大眾對環境保護嘅意識。

榮譽認可

關於A' Design Award 金獎

Spicy Shrimp Soybean Sauce 醬料包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Spicy Shrimp Soybean Sauce 醬料包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Spicy Shrimp Soybean Sauce 醬料包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
尺寸同包裝: 75x75x255mm
標籤: Sauce, shrimp, seasoning, chili paste
生產技術: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
設計挑戰: Packaging structure and packaging material
研究: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
靈感: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
項目時長: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
操作流程: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
團隊成員: Designer:Wei Li
圖片來源: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020