Kamal Rizk - Bold Branding 嘅作品 Mouled Bonbon 季節性包裝

由設計師 Kamal Rizk - Bold Branding 創作嘅 Mouled Bonbon 季節性包裝係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2023

Mouled Bonbon 季節性包裝

由 Kamal Rizk - Bold Branding

客戶: Voila Dessert shop

包裝類別嘅 A' Design Award 鐵獎得獎者

13,234

經驗證嘅獲獎者

驗證設計 #147557 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Mouled Bonbon 季節性包裝

呢個係專為Mouled節日而設計嘅特別堅果糖包裝，糖果採用波邦糖尺寸。設計概念源於包裹式波邦糖嘅形狀，並根據管狀包裝嘅長度作出調整。設計師將Mouled傳統民俗節慶簡化為極簡嘅標誌性元素，運用清晰嘅幾何線條呈現。佢以鮮明嘅色塊創作出娃娃、騎士、馬匹、辟邪之眼及白鴿等圖案。採用同一幾何風格，佢設計咗Mouled Bonbon粗體字型，將整體概念統一起嚟。呢個Mouled Bonbon係對古老傳統慶典嘅現代詮釋。

榮譽認可

關於A' Design Award 鐵獎

Mouled Bonbon 季節性包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Mouled Bonbon 季節性包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Mouled Bonbon 季節性包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
尺寸同包裝: Tube Width 100 x Diameter 100 x Height 270
標籤: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
生產技術: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
設計挑戰: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
研究: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
靈感: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
項目時長: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
操作流程: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
團隊成員: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
圖片來源: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022