由設計師 Tiger Pan 創作嘅 Liang Bai Kai 飲用水包裝係備受推崇嘅 2023 A' Design Award 白金獎得獎作品，獲獎類別為包裝設計。

白金包裝· 2023

Liang Bai Kai 飲用水包裝

由 Tiger Pan

客戶: Jinmailang Beverage Co., Ltd

包裝類別嘅 A' Design Award 白金獎得獎者

415,218

經驗證嘅獲獎者

驗證設計 #145406 嘅獲獎狀態

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色彩

設計

關於 Liang Bai Kai 飲用水包裝

涼白開係一款專為放涼咗嘅白開水而設計嘅玻璃樽。呢個名指嘅係煮滾後放涼嘅水，係中國歷嚟常見嘅飲品。個樽無貼任何標籤，而係將宋代名畫《清明上河圖》重新繪製，再用熱轉印技術印喺玻璃表面。整幅畫作分佈喺十二個樽上面，代表傳統嘅十二個時辰。玻璃表面增添咗光澤同質感。每個樽高313毫米，直徑76.5毫米。

榮譽認可

關於A' Design Award 白金獎

Liang Bai Kai 飲用水包裝是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Liang Bai Kai 飲用水包裝展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Liang Bai Kai 飲用水包裝是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
尺寸同包裝: height 313mm x diameter 76.5mm
標籤: water, Chinese water, bottle, package, label-less
生產技術: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
設計挑戰: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
研究: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
靈感: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
項目時長: The project lasts 5 months, designed in Shenzhen.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
團隊成員: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
圖片來源: Tiger Pan