由設計師 Responsive Spaces and Michael Holzer 創作嘅 Spot On 互動燈光裝置 係備受推崇嘅 2023 A' Design Award 金獎 得獎作品，獲獎類別為 裝置設計。
金裝置· 2023
Spot On 互動燈光裝置
由 Responsive Spaces and Michael Holzer
客戶: Creative Region / City of Linz
裝置 類別嘅 A' Design Award 金獎 得獎者
540,171
經驗證嘅獲獎者
驗證設計 #144465 嘅獲獎狀態設計
關於 Spot On 互動燈光裝置
空蕩蕩的商店櫥窗很無聊。特別是由於 Covid-19 大流行，空蕩蕩的商店櫥窗對林茨市來說變得更加緊迫。但特別是，在整個城市的絕佳位置，這些空間也是未使用的展示區域，可以同時充分利用。因此，這種獨特的商店櫥窗裝置和「Spot On」的概念是獨一無二的。背後是被開發出來的。互動式燈光裝置將空蕩蕩的窗戶變成引人入勝的非凡藝術作品，同時也為當地企業提供了一個寶貴的臨時舞台。我們。愛。林茨。
榮譽認可
關於A' Design Award 金獎
Spot On 互動燈光裝置是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Spot On 互動燈光裝置將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Spot On 互動燈光裝置激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- 尺寸同包裝
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- 標籤
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- 生產技術
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - 設計挑戰
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- 研究
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- 靈感
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - 項目時長
- Since August 2021 in Linz
- 操作流程
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- 團隊成員
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - 圖片來源
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
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