Jiang Hu 酒精飲品包裝

由 Wei Li

客戶: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

包裝類別嘅 A' Design Award 鐵獎得獎者

10,188

經驗證嘅獲獎者

驗證設計 #142224 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Jiang Hu 酒精飲品包裝

《江湖》係一款為中國傳統米酒——黃酒而設計嘅包裝。瓶蓋分量十足，可以當作鎮紙使用，翻轉過嚟仲可以當酒杯用。瓶身容量細細地，啱晒一般嘅飲用習慣。外盒採用泡沫材質而非紙張製成，同一個盒喺運送過程中已經可以保護瓶身。圖案設計以中國古代令牌為主題，描繪出劍客嘅生活點滴。設計目的係為呢款歷史悠久嘅產品，注入一種嶄新嘅形象。

榮譽認可

關於A' Design Award 鐵獎

Jiang Hu 酒精飲品包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Jiang Hu 酒精飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Jiang Hu 酒精飲品包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
尺寸同包裝: 180mm x 90mm x 50mm
標籤: Alcohol, Package, Chinese
生產技術: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
設計挑戰: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
研究: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
靈感: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
項目時長: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
操作流程: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
團隊成員: Mr. Li Wei