由設計師 Jinhui Liang, Keyong Dong and Rui Wu 創作嘅 Nianfenyuanjiang Gu3o 酒類飲品包裝 係備受推崇嘅 2023 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2023
Nianfenyuanjiang Gu3o 酒類飲品包裝
由 Jinhui Liang, Keyong Dong and Rui Wu
客戶: Anhui Gujing Distillery Co. Ltd
包裝 類別嘅 A' Design Award 銀獎 得獎者
經驗證嘅獲獎者
驗證設計 #142192 嘅獲獎狀態設計
關於 Nianfenyuanjiang Gu3o 酒類飲品包裝
Gu30係一款專為白酒而設計嘅酒樽，白酒係中國傳統烈酒。呢個設計延續咗年份原漿產品系列，保留咗原有嘅樽身造型同埋龍紋圖案。酒樽採用沙林（Surlyn）呢種明亮通透嘅物料製造，令雕刻嘅龍紋質感更加清晰，樽入面嘅酒液亦更容易睇得見。包裝運用咗玻璃、塑膠、亞加力同紙材。宮廷元素令人聯想起酒廠悠久嘅釀造歷史。呢個設計旨在將產品定位於白酒市場嘅高端層次。
榮譽認可
關於A' Design Award 銀獎
Nianfenyuanjiang Gu3o 酒類飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Nianfenyuanjiang Gu3o 酒類飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Nianfenyuanjiang Gu3o 酒類飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- 尺寸同包裝
- Width 15.4cm x Depth12cm x Height 28.5cm
- 標籤
- Baijiu, spirit, packaging
- 生產技術
- glass, plastic, acrylic, paper
- 設計挑戰
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- 研究
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- 靈感
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- 項目時長
- from 2021 to 2022, Bozhou City, Anhui Province, China
- 操作流程
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
- 團隊成員
- President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu
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