Joel Derksen 嘅作品 Artem Luxury Watch Straps 包裝

由設計師 Joel Derksen 創作嘅 Artem Luxury Watch Straps 包裝係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2022

Artem Luxury Watch Straps 包裝

由 Joel Derksen

客戶: Studio Otherness

包裝類別嘅 A' Design Award 銅獎得獎者

15,879

經驗證嘅獲獎者

驗證設計 #139454 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Artem Luxury Watch Straps 包裝

Artem Luxury Watch Straps係一款專為收藏家錶帶而設計嘅包裝。外層套殼可以抽出,露出裡面磨砂牛油紙盒,盒身側邊以摺口密封方式打開。內裏用發泡膠襯墊將錶帶固定就位。方正而具雕塑感嘅造型突顯出銳利嘅邊緣同技術上嘅精準度。燙金工藝配合灰色同寶藍色紙材,呈現出精緻同富科技感嘅外觀。整體結構經過精心設計,務求喺開箱過程中清晰地呈現產品本身。

榮譽認可

關於A' Design Award 銅獎

Artem Luxury Watch Straps 包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Artem Luxury Watch Straps 包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Artem Luxury Watch Straps 包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
尺寸同包裝: 80mm W x 20mm D x 270cm L
標籤: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
生產技術: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
設計挑戰: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
研究: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
靈感: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
項目時長: 4 months, Netherlands
操作流程: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
團隊成員: Creative Director: Joel Derksen
圖片來源: Photographer: Ingmar Swalue