由設計師 Olga Takhtarova 創作嘅 Siela 化妝品包裝係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2022

Siela 化妝品包裝

由 Olga Takhtarova

客戶: Sot B&d

包裝類別嘅 A' Design Award 銅獎得獎者

16,211

經驗證嘅獲獎者

驗證設計 #139422 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Siela 化妝品包裝

Siela係為一系列兒童化妝品而設計嘅包裝。設計採用75毫升嘅白色膠管,以絲網印刷同移印技術裝飾。風格化嘅插畫置於設計中央,同一個角色會喺整個系列入面以唔同場景同狀態出現。色彩編碼幫助買家分辨唔同產品。文字減到最少,等啱嘅產品可以喺貨架上快速被認出。白色表面令插畫保持清晰易見。

榮譽認可

關於A' Design Award 銅獎

Siela 化妝品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Siela 化妝品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Siela 化妝品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
尺寸同包裝: Plastic tube cream bottle 75 ml. White color
標籤: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
生產技術: Screen and pad printing method
設計挑戰: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
研究: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
靈感: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
項目時長: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
操作流程: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.