由設計師 Fanny De Bray 創作嘅 Unless Agency 網站 係備受推崇嘅 2022 A' Design Award 鐵獎 得獎作品，獲獎類別為 網頁設計。
鐵網頁· 2022
Unless Agency 網站
客戶: Unless agency
網頁 類別嘅 A' Design Award 鐵獎 得獎者
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驗證設計 #138097 嘅獲獎狀態設計
關於 Unless Agency 網站
Unless Agency係一個為顧問及傳訊機構所創作嘅網站,屬於更廣泛品牌形象嘅一部分。呢個網站係喺對市場趨勢、競爭對手定位同行業慣例進行分析之後開發出嚟,由此建立咗一個定義核心訊息嘅品牌平台。品牌字母組合標誌嘅輪廓被用嚟繪製圓形幾何圖案,用以構建文字同相片嘅版面佈局,並形成用以說明重點嘅圖標。色彩同圖像嘅靈感源自大自然同奢華世界,反映出機構嘅價值觀同精準嘅處事方式。
榮譽認可
關於A' Design Award 鐵獎
Unless Agency 網站是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Unless Agency 網站將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Unless Agency 網站因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- 尺寸同包裝
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - 標籤
- (communication material) (web design) (digital design)
- 生產技術
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - 靈感
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). - 團隊成員
- Amandine Lantelme
Anna Cesa
Fanny de Bray.
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