由設計師 Angela Spindler 創作嘅 By Beth 膠原蛋白補充劑包裝 係備受推崇嘅 2022 A' Design Award 金獎 得獎作品,獲獎類別為 包裝設計。
金包裝· 2022
By Beth 膠原蛋白補充劑包裝
客戶: Depot Creative
包裝 類別嘅 A' Design Award 金獎 得獎者
經驗證嘅獲獎者
驗證設計 #137495 嘅獲獎狀態設計
關於 By Beth 膠原蛋白補充劑包裝
該機構受委託創建視覺識別系統和包裝設計,包括為這家豪華工作室量身定制的容器。所有材料均盡可能根據其環境資格進行選擇,包括使用消費後廢棄物、FSC 紙張和大豆油墨。包裝採用深綠色和淺柔和色調的調色板、高品質材料、結構和微妙的印刷飾面,營造出奢華和威望的切實感。
榮譽認可
關於A' Design Award 金獎
By Beth 膠原蛋白補充劑包裝是 A' Design Award 金獎得主,這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作,反映出其設計師的天才、智慧與才幹。預計By Beth 膠原蛋白補充劑包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明,帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目,極大地造福並拓展藝術、科學、設計和技術的界限。By Beth 膠原蛋白補充劑包裝激起強烈的渴望,喚起激情,鼓勵創造力,令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- 尺寸同包裝
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- 標籤
- Beauty, Luxury, Premium
- 生產技術
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - 設計挑戰
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- 研究
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- 靈感
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- 項目時長
- June 2020-July 2021, Sydney Australia
- 操作流程
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- 團隊成員
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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