由設計師 Ximena Ureta 創作嘅 Butterfly Acrobat 葡萄酒瓶標籤 係備受推崇嘅 2022 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2022
Butterfly Acrobat 葡萄酒瓶標籤
客戶: CCL Label
包裝 類別嘅 A' Design Award 銀獎 得獎者
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關於 Butterfly Acrobat 葡萄酒瓶標籤
《蝴蝶雜技員》係一款專為智利葡萄酒瓶而設嘅環繞式標籤。設計展現咗一位喺馬戲團表演中飛翔嘅女子，四周有蝴蝶環繞。圖案將馬戲團意象與品酒筆記中提及嘅花卉同水果融合起嚟。標籤尺寸為14乘11厘米，印刷喺帶有珍珠銀色質感嘅自黏性紙張上。採用數碼技術以六色印刷，飾面包括金箔、機械浮雕同中光澤清漆。紙張獲得負責任森林管理認證。
榮譽認可
關於A' Design Award 銀獎
Butterfly Acrobat 葡萄酒瓶標籤是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Butterfly Acrobat 葡萄酒瓶標籤將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Butterfly Acrobat 葡萄酒瓶標籤是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The tale of Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music and using their delicate silk threads as they fly among the audience. Ladies and gentlemen, we would like to present. The most delicate and amazing act in the whole world.
- 尺寸同包裝
- Butterfly Acrobat is a wraparound label. The label information and the back label are located on the same plane. Printed on self - adhesive paper, with a pearly silver textured appearance. It is FSC - certified, accrediting the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 14x11 cm.
Conicity of 2 mm per side.
Wax capsule - 標籤
- Etiqueta de vino, packaging, design, wine labels, Circo, Ximena Ureta, Vino chileno, Chilean Wine, Chilean Designer, Acrobata de las mariposas, Butterfly Acobat, Woman nature.
- 生產技術
- Printed on Frozen Orion Diamond paper (90 grs/m2), in exacromy (6 colors), using digital technology on an HP Indigo 6600 machine and its application of terminations on a Digimon. Folia Oro Kurz 425. Mechanical relief. Mechanical Doming Gold. Medium-gloss varnish. Die.
- 設計挑戰
- The challenge was to create a large format label, whose design would display great personality, which, in turn, could develop a unique concept and manage to contain a great technical challenge both in printing and in its terminations. Incorporating circus graphics, flowers and fruits in the tasting notes, all visually joining the world of butterflies. "Bright ruby red, it tempts the nose with aromas of red forest fruits, exhales delicate scents of cherries and raspberries, combined with the smells of earth and brambles."
- 研究
- The artist has investigated the history of the circus and, specifically, of Cirque du Soleil, one of the world's best - known entertainment companies which filed for bankruptcy because of the impact of the pandemic. Its most emblematic acts were reviewed, as an inspiration to find the right graphic language. Butterflies, their shapes, the symmetry of their wings have also been studied, further influencing the design of this label. The balance of the circus and the symmetry of the butterflies. Impossible not to cite Gioconda Belli's book "The Butterfly Workshop" Editor: Barbara Fiore.
- 靈感
- Butterfly Acrobat is an act of freedom and hope, a poetic response to the pandemic. It is a tribute to circus artists around the world, to jugglers, magicians, fire eaters, acrobats, trapeze artists, equilibrists, clowns, comedians, and musicians who have dedicated their lives to the art of entertainment. It is also part of a trilogy of packagings were the graphic stories are a metaphor showing women who are architects of extraordinary acts and where feminine nature is sensitive and powerful.
- 項目時長
- This project began in July 2020 in Santiago, Chile and culminated in June 2021
- 操作流程
- This packaging is a gift of CCL Label Chile, a printing press specializing in wine labels for all Chilean vineyards, as a graphic sample of excellence in digital technological execution, in exacromy (6 colors) and the application of terminations.
- 團隊成員
- Art direction and design: Ximena Ureta
Second graphic design: Dante Curin
Producer: Juan Rojas - 圖片來源
- Image 1,2,3,4,5: Estudio Navarro
Butterfly Illustration: Shutterstock
Character Illustration: Alejandra Acosta
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