Yuan Jiang and Chen Song 嘅作品 Fragrance Gallery 零售室內設計

由設計師 Yuan Jiang and Chen Song 創作嘅 Fragrance Gallery 零售室內設計係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為室內空間及展覽設計。

銀室內· 2022

Fragrance Gallery 零售室內設計

由 Yuan Jiang and Chen Song

客戶: SODA Architects

室內類別嘅 A' Design Award 銀獎得獎者

18,416

經驗證嘅獲獎者

驗證設計 #128567 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Fragrance Gallery 零售室內設計

香氛藝廊係北京一個香水品牌嘅零售室內空間，佔地314平方米。呢個空間佈置成藝術畫廊，而唔係傳統嘅商店。入口由大約5,000個回收香水樽建造而成，形成一個日夜變換顏色嘅媒體結構。喺主廳，一個長20米嘅曲面承載住香水質感嘅數碼投影，以及有關歷史同原材料嘅資訊。呢個設計結合咗視覺、聲音、氣味同互動元素，引導參觀者展開自助導覽之旅。

榮譽認可

關於A' Design Award 銀獎

Fragrance Gallery 零售室內設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Fragrance Gallery 零售室內設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Fragrance Gallery 零售室內設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
尺寸同包裝: 314 Square Meters
標籤: Media space, Media integrated store, Digital installation, Fragrance gallery
生產技術: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
設計挑戰: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
研究: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
靈感: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
項目時長: The project started in August 2019 and finished in October 2020 in Beijing.
操作流程: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
團隊成員: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
圖片來源: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui