由設計師 Yuntong Sun 創作嘅 Whoatemytofu 字體係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為社會設計。

銅社會· 2022

Whoatemytofu 字體

由 Yuntong Sun

客戶: Yuntong Sun

社會類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #127987 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Whoatemytofu 字體

《食咗我豆腐》係一個以名為「豆腐體」嘅開源字體為核心嘅社會設計項目。呢個名源自一句中文俗語,以「食豆腐」比喻性騷擾。字形係透過切豆腐嘅過程塑造而成,負空間亦令人聯想到被切割嘅豆腐材質。項目仲包括一系列海報同一個網站概念。訪客可以輸入喺騷擾中聽過嘅傷害性言語,然後獲得一張海報,並附上標籤喺社交媒體上分享。呢個字體可以免費下載。項目嘅目標係為受害者發聲,並建立一種團結感。

榮譽認可

關於A' Design Award 銅獎

Whoatemytofu 字體是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Whoatemytofu 字體將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Whoatemytofu 字體出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
尺寸同包裝: Poster, 1350px*1080px
標籤: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
生產技術: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
設計挑戰: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
研究: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
靈感: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
項目時長: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
操作流程: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.