由設計師 SIG Design 創作嘅 Blue Frog 酒吧和餐廳係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為室內空間及展覽設計。

鐵室內· 2022

Blue Frog 酒吧和餐廳

由 SIG Design

客戶: Blue Frog

室內類別嘅 A' Design Award 鐵獎得獎者

19,745

經驗證嘅獲獎者

驗證設計 #127951 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Blue Frog 酒吧和餐廳

Blue Frog 提供燒烤食品和雞尾酒。設計要求展現現代美國文化特色。創造一個開放、自由的空間，滿足不同的社交場合，讓消費者獲得愉快的用餐體驗。獨特的100鏡頭文化給顧客帶來興奮和挑戰。因此，吧台是向整個空間傳遞興奮感的視覺中心。採用多樣的材質、多層次的造型和藝術裝飾，打造高品質的空間。

榮譽認可

關於A' Design Award 鐵獎

Blue Frog 酒吧和餐廳是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Blue Frog 酒吧和餐廳將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Blue Frog 酒吧和餐廳因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
尺寸同包裝: The project area is 404 sqm.
標籤: restaurant, bar, Modern American, artworks
生產技術: Desktop research and on-site market research.
設計挑戰: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
研究: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
靈感: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
項目時長: The project located in Nanjing IST started in July 2020 and finished in December 2020.
操作流程: /
團隊成員: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
圖片來源: Image #1-#5 photographer: Nick Sing