Shawn Goh Chin Siang 嘅作品 The Taste of Heritage 即溶咖啡

由設計師 Shawn Goh Chin Siang 創作嘅 The Taste of Heritage 即溶咖啡係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2021

The Taste of Heritage 即溶咖啡

由 Shawn Goh Chin Siang

客戶: Hai Soon Leong Sdn. Bhd

包裝類別嘅 A' Design Award 銀獎得獎者

30,186

經驗證嘅獲獎者

驗證設計 #123769 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 The Taste of Heritage 即溶咖啡

設計的靈感來自於客戶的背景—代代相傳的家族企業。為了保存和傳承味道，推出了「傳承之味」產品。它也是馬來西亞旅遊業的象徵，因此設計師提出了保護文化遺產的理念，結合客戶的想法，將各民族悠久的文化融入設計中，讓更多的人了解馬來西亞的文化和文化。對馬來西亞藝術充滿熱情。

榮譽認可

關於A' Design Award 銀獎

The Taste of Heritage 即溶咖啡是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計The Taste of Heritage 即溶咖啡將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。The Taste of Heritage 即溶咖啡是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
尺寸同包裝: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
標籤: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
生產技術: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
設計挑戰: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
研究: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
靈感: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
項目時長: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
操作流程: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
專利: -
團隊成員: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
圖片來源: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.