Dennis Furniss 嘅作品 Pepsi Culture 限量版飲品罐系列

由設計師 Dennis Furniss 創作嘅 Pepsi Culture 限量版飲品罐系列係備受推崇嘅 2021 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2021

Pepsi Culture 限量版飲品罐系列

由 Dennis Furniss

客戶: Pepsi

包裝類別嘅 A' Design Award 金獎得獎者

35,686

經驗證嘅獲獎者

驗證設計 #123071 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Pepsi Culture 限量版飲品罐系列

Pepsi Culture 係為墨西哥一個汽水品牌打造嘅限量版罐裝系列。呢個系列由六款收藏罐組成，每一罐代表一個墨西哥城市。當地嘅故事、傳統同藝術元素被轉化成插畫圖案，將源遠流長嘅文化符號同當代設計手法結合。每個罐都以鋁材製造，容量12安士，並採用高清柯式印刷完成。罐裝分開發售，合起嚟就組成一個反映地區多元文化嘅系列。

榮譽認可

關於A' Design Award 金獎

Pepsi Culture 限量版飲品罐系列是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Pepsi Culture 限量版飲品罐系列將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Pepsi Culture 限量版飲品罐系列激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
尺寸同包裝: 12 Oz Cans, sold individually as a series.
標籤: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
生產技術: High definition offset printing on alluminum
設計挑戰: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
研究: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
靈感: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
項目時長: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
操作流程: Not applicable
專利: Not applicable
團隊成員: PepsiCo Design Latin America
圖片來源: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.