由設計師 Alex King 創作嘅 L’Amour Red Packet Boxset 利是封 係備受推崇嘅 2021 A' Design Award 鐵獎 得獎作品，獲獎類別為 禮品設計。
鐵禮品· 2021
L’Amour Red Packet Boxset 利是封
客戶: A&J Design
禮品 類別嘅 A' Design Award 鐵獎 得獎者
29,215
經驗證嘅獲獎者
驗證設計 #122872 嘅獲獎狀態設計
關於 L’Amour Red Packet Boxset 利是封
此利是封禮盒套裝包含16個利是封，象徵人生富貴圓滿。商戶可根據字母及個人需要，從A至Z共26款不同設計組合中選擇。個人化禮品帶來獨特感，最適合為自己及摯愛之人營造個人特色。目標對象為有意選購個人化利是封並向子女送上美好祝願的中產已婚人士。
榮譽認可
關於A' Design Award 鐵獎
L’Amour Red Packet Boxset 利是封是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計L’Amour Red Packet Boxset 利是封將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。L’Amour Red Packet Boxset 利是封因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- 尺寸同包裝
- Fine paper, 20cmx20cmx3cm
- 標籤
- red packer, lai see, lucky, festive design
- 生產技術
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- 設計挑戰
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- 研究
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- 靈感
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- 項目時長
- 6 months, Hong Kong
- 團隊成員
- Alex King
- 圖片來源
- Alex King
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